Recent Research

Tier 1 Vital Stats: The Overview

Ever wish you could see all of Tier 1 at a glance? In our latest SWMS Deep-Dive, we package SimilarWeb data to identify which Tier 1 titles have the most passionate audiences, the ones bigger globally than here in the US, the ones who appear to have punted SEO and those who just don't show up on social. Plan accordingly. 

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Tier 1 Vital Stats: Search & Social

Tier 1 publishers can't do much to generate traffic to their home pages, or to get other sites to link to their articles -- but there's a ton they can do to drive traffic from search and social media. Using data from SimilarWeb, we explore which Tier 1 sites excel at it, and which don't. Tailor your pitch strategy accordingly.

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Tier 1 Vital Stats: Traffic Sources

Where do Tier 1 sites get their traffic? The main categories are (a) from visits to the home page, (b) from a link on another site, (c) from search and (d) from social. Using stats from similarWeb, we examine traffic sources for 15 Tier 1 sites, and you'll be surprised at the results.

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SWMS Deep-Dive: Medium

As furloughs and pay cuts ripple through media brands, alternate routes that once looked like a waste of time suddenly don’t. One of those routes is Medium. Pitching Medium-owned publications can be tough, because Medium has free access to thousands of posts that authors contribute each week.

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Cheat Sheet: Big-Picture Reporters

So... if “emerging technologies” is not a thing, and you have a trend piece to pitch about a cool new technology, who then does one approach? Here’s a cheat sheet on broad-minded reporters who see the synthesis of things, across tech categories. We also extend this list with reporters who specialize in AI, a core tech across nearly everything in our world.

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Cheat Sheet: Podcast Gateways

Podcasting is more than 15 years old now and tracking the good ones is darn near impossible but we'll try anyway. Here's a list of 26 media brands that offer at least one tech podcast, and another 18 indie tech podcasts worth listening to and pitching. We also point you, more broadly, to hundreds more.

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