Recent Research

Clarity Counts: Our Research with the Hemingway Writing Tool

Here at SWMS we see lots of unsuccessful pitches and unplaced contributions. Unclear writing is usually to blame. Clarity counts. Clarity is not brevity. Clarity is what lets readers understand you the first time — with no rereading. Writing tools measure clarity. We’ve been experimenting with them. Some results below.

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7 Strategies for DEI Pitch Success

[SWMS contributor Kally Lavoie writes:] As we outlined in an earlier article in our recent SWMS deep-dive, pitching DEI thought leadership is “high-risk, high-reward” for both clients and the PR teams that represent them. It can be tempting to stick one’s head in the sand and shy away from sensitive pitching topics, but there are many benefits of speaking out on DEI topics...

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Four Edit Themes for DEI in 2021

[SWMS contributor Kally Lavoie writes:] This year has shown us that diversity, equity and inclusion (DEI) stories are rapidly changing and will continue to do so well into 2021. While we can’t predict what will happen with the November election, we’ve pulled together some advice on story shaping on how DEI will evolve into 2021.

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Cheat Sheet: DEI Targets, Orgs, Resources

Would we do a DEI deep-dive without a Google Doc? Contained in this one is a list of 31 (and counting) reporters focused on DEI. Also included are tabs on DEI nonprofit organizations likely to be quoted by journalists, along with DEI survey and research tools and DEI awards. 

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Cheat Sheet: Best Places to Work Awards

Few PR coups are bigger than winning a Best Places to Work award. Now you've got a place to hunt: here's our Cheat Sheet with 48 opportunities, many of them vertical as offered by Fortune. Big thanks to SWMS contributing editor Rhiannon Pacheco for her hard work.

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Cheat Sheet: National Morning Show Producers

Getting on the morning shows requires exciting visuals and perhaps some pathos -- but most of all you'd want to choose the producer with the seniority level most appropriate for the task. That's the nature of our latest SWMS cheat sheet. Happy hunting. 

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Cheat Sheet: 2020 Holiday Gift Guides

Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.

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Cheat Sheet: Personal Finance Reporters

Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.

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