Recent Research

Cheat Sheet: VC Newsletters

"VC Newsletters" is a vague headline, right? We mean, (a) newsletters from journalists who cover VC, (b) venture capital firms that have their own newsletters, and (c) platforms that serve the VC world. Most of the 24 newsletters listed (half from Substack) are pitchable, though it won't be easy. 

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Cheat Sheet: YouTube Influencers

YouTube is replete with influencers, but who the heck are they? SWMS contributor Rhiannon Pacheco oversaw the production of this cheat sheet, that breaks out 45 influencers, from the US and abroad, with concentrations on hardware and apps. The app ones are especially hard to find.

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Cheat Sheet: 'SPAC' Reporters

Does a SPAC angle help land funding round coverage? During Q2 and Q3 2020 it did for sure. Today it’s more of a toss-up. The SPAC’s financial terms might be interesting to a Marketwatch or Axios. In the end, of course, the company going public has to pull the news-making weight.

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The New Era of Fintech Coverage: Payments & Banking

SWMS contributor Rhiannon Pacheco writes: With Covid keeping people out of the aisles and in front of their screens, buying more online than ever before, fintech and ‘buy-now-pay-later’ companies such as Klarna, Affirm, AfterPay, Marqueta are rising in popularity and dominating recent headlines.

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Payments & Banking: Targets and Themes

Based on our research, here’s a look at story types most common in the payments and banking spaces these days, coupled with a short list of must-pitch reporters, and some diamonds in the rough, too. Keep a sharp lookout for the story types, using them as templates for your own approaches.

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Cheat Sheet: Payments & Banking

You're going to love this cheat sheet, overseen by SWMS contributor Rhiannon Pacheco. It contains lists of 58 payments reporters, 18 banking reporters, 17 fintech newsletters mostly from Substack, 48 fintech-friendly podcasts, and links to 45 verticals across payments, banking and crypto. 

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Here are Two Fintech Narratives Adaptable for Any Client

Why did we choose payments and banking for the latest SWMS deep-dive? Everybody buys something. If the payments space doesn't constitute the largest total available market of all time, it's close. Banking? For a decade, startups have struggled to monetize those who don't use banks, or barely use them.

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