The usual wisdom when it comes to pitching a conference or webinar session is to offer up someone from your marketing department. I want to give you a counter proposal: find the most technical person in your shop that you can give your talk and try to avoid pitching your CMO at all costs.
RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.