Substack

Cheat Sheet: Substack Newsletters

Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.

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Substack: Influence Worth Hunting For

Add Substack to the list of platforms frustrating to PR -- Product Hunt, Stack Overflow, Reddit, Quora -- that command attention but aren't pitchable like publications. Founded in 2017, Substack is a publishing platform for indie newsletter authors. It's cool and we'll get into why, but Substack's web site is more or less a metaphorical black box.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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