CEO

How to Pitch Business Insider's "My First Day as a CEO"

A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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