What It Costs to Read 'Tier 1'

Yesterday we saw a comms pro Tweet this: "Seriously, super annoyed with how many of my regular news sites now require a paid subscription to read content. I understand the decision, I do. But I also can't afford to spend $200 per year on 10 different sites. Will prob have a negative effect on my online reading habits…"

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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