IT Central Station

eWeek Benches News Reporters, Builds 'Library' of Buyer Content

eWeek (formerly PC Week) is well into its 36th year and never has it been more different. Under the leadership of EIC Chris Preimesberger and QuinStreet top management, eWeek this month pulled back from news and analysis and refocused on helping buyers decide what to buy. PR folks won’t like that.

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The Case for IT Central Station and 'Yelp for IT'

If the term “Yelp for IT” doesn’t ring a bell, it soon will. Sites such as TrustRadius, G2Crowd, Peer Insights and Software Advice allow IT pros to post reviews of the products and services they buy, just as Yelp lets consumers share their views of restaurants, nightlife and home services.

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SWMS IT Media Spot Check, Pt. 2

Where would you rather get coverage, Computerworld or Datanami? If you represent a company selling enterprise software, you probably don’t have much of a choice. Visit Computerworld today and you’ll see lots of practical, readable, sharable stories, but nothing like “Spark Gains Momentum With Latest Investment,” or “MariaDB Takes On Teradata, Vertica with Column Store.”

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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