DZone, the free-to-join online community for developers, employs a staff of eight content pros whose job it is to spotlight the trends. Tom Smith is one of those eight and he wants to hear from you. “I get about ten press releases a day… but DZone is not a breaking news site, ” Tom says, phoning in on his cell from a user conference.
A veteran IT editor wrote to remind us that some publications flag contributed and sponsored content more clearly than others. In this InfoWorld example, the author's identity is not seen until the bottom of the article. By contrast, in this Huffington Post example, readers see that the author works for Apigee before they begin reading.