Fast Company editors voted to unionize last week. So did the New Yorker’s. Should PR care? Not directly. Unionization does affect the editorial environment in which you pitch. Over time, if the economics of publishing don’t improve, the best journalists may well seek to work where editors are “protected.”
It's tougher than ever to determine who covers what in today's tech media. Beats and sections used to be simple. Most publications had ample staffs, and the technology they covered (laptops, networking, printers) were largely unambiguous and well-understood.