A selected list of targets in business and tech media. Part 1 of this list was updated June 2016, Part 2 in Sept. 2015.
Updated June 2016 -- There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).
This is a living list... updated Mar. 2018. Most cloud reporters work at trades or are blogging indie analysts. Occasionally, cloud stories appear in business media but cloud is now so prevalent that it's no longer a story in itself.
SWMS publishes and periodically updates a list of narrative story types that recur year after year in tech and business media. Today we refresh that list with examples that might spell pitch success for PR pros specializing in B2B IT, especially in times when you have no "news."
With 2016 now so close, we thought we'd package what we felt were 2015's most poignant PR takeaways from the many tech and business journalists we interviewed. We kept the list quite short and focused only on the counter-intuitive. Let's get right to it.
What are the key story themes in IoT? Who is writing the important stories?
Reporters and analysts, too.
Not your usual suspects. Great places to recruit and have fun, too.
These are some of the toughest names to get.
How can you pull it off?
