"Cloud" is pretty much a generic descriptor these days. For tech PR, a vertical context is more useful. Here we share a list of 30 cloud-minded reporters in the fields of healthcare, financial services and government. Names current as of June 2018.
-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.
Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.
In the second in a series, here are the specialists for healthcare coverage on matters of the brain. Please suggest other names. Updated June 2016.
Sometimes you have to go to the top -- the very top -- to get a hearing. Maybe you've got an op-ed concept that needs special attention. Here's how things operate in four important edit shops.
We're building lists of healthcare reporters specializing in certain niches. Here's the first in a series, posted June 2016. Focus is diabetes.
So you need good B2B content in a hurry? Here are eight of the best writers we know.
Who are the foodie bloggers/Tweeters in Boston, New York, Chicago, Los Angeles and Seattle? Check out our Google Doc.
This B2B niche persists after years and years... here's a list of the most active reporters in it, posted June 2016.
A mix of the obvious and not-so-obvious -- edited March 2017. This list is of Tier 1 titles, mostly. Let us know who we're missing.
