cheat sheet

Sun, 2016-06-05 16:37 Sam Whitmore

Cybersecurity Reporters

Updated June 2016 -- There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).

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cheat sheet

security

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Sun, 2016-06-05 14:27 Sam Whitmore

Cloud Reporters

This is a living list... updated Mar. 2018. Most cloud reporters work at trades or are blogging indie analysts. Occasionally, cloud stories appear in business media but cloud is now so prevalent that it's no longer a story in itself.

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cheat sheet

cloud

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Thu, 2016-04-21 12:12 Sam

SWMS Narrative Formulas, Updated

SWMS publishes and periodically updates a list of narrative story types that recur year after year in tech and business media. Today we refresh that list with examples that might spell pitch success for PR pros specializing in B2B IT, especially in times when you have no "news."

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Read more about SWMS Narrative Formulas, Updated

Fri, 2015-12-11 11:29 Sam Whitmore

Edit's Advice to PR in 2015

With 2016 now so close, we thought we'd package what we felt were 2015's most poignant PR takeaways from the many tech and business journalists we interviewed. We kept the list quite short and focused only on the counter-intuitive. Let's get right to it.

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