cheat sheet

-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.

Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.

A mix of the obvious and not-so-obvious -- edited March 2017. This list is of Tier 1 titles, mostly. Let us know who we're missing.

A selected list of targets in business and tech media. Part 1 of this list was updated June 2016, Part 2 in Sept. 2015.