cheat sheet

Few PR coups are bigger than winning a Best Places to Work award. Now you've got a place to hunt: here's our Cheat Sheet with 48 opportunities, many of them vertical as offered by Fortune. Big thanks to SWMS contributing editor Rhiannon Pacheco for her hard work.

Here (perhaps) is a timely one -- which reporters cover mental health in the workplace? We focused on Tier 1, coming up with some local broadcast and a few diamond-in-the-rough freelancers.

Now and again we receive a valet request for a list of publications that profile C-title executives for a fee. We hereby present such a list. Web traffic is thin to these titles. Caveat emptor.

Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.

Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.

Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.

Home delivery goes far beyond pizza and a growing number of reporters are building expertise in that area. Here's our latest list.

Updated Jun. 22, 2020 -- Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.

We’re only halfway into 2020 and it's already clear that this year is one of the most transformative years for media, business communications, and PR. Companies of all sizes are struggling to connect effectively with employees and the public on major issues like COVID-19 and the protests against police brutality.