We predict that reporters will try to predict outcomes of 2019, and might even accept your clients' content in the process. Even if they don't publish it directly, these folks are worth pitch and influencing. Here's our cheat sheet.
Black Friday (and Cyber Monday, for that matter) are coming soon. It's another long-lead opportunity for you. Who wrote strong analytical pieces in 2018 on the subject? Our cheat sheet points the way. Sing out if we've missed someone.
The following are whom we see as key devops/appdev reporters and influencers, updated July 2018. Emphasis here on open source.
You may not yet have clients in the augmented reality space but that's bound to chasnge and soon. Here's a list of go-to reporters, with contact info. As you know, AR reporters often cover VR as well, so your AR news needs to be that much more special.
This list is short and sweet -- mostly Tier 2 -- of reporters who cover the customer experience. Analysts and book authors are more plentiful. List current as of June 2018.
"Cloud" is pretty much a generic descriptor these days. For tech PR, a vertical context is more useful. Here we share a list of 30 cloud-minded reporters in the fields of healthcare, financial services and government. Names current as of June 2018.
-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.
Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.
In the second in a series, here are the specialists for healthcare coverage on matters of the brain. Please suggest other names. Updated June 2016.
Sometimes you have to go to the top -- the very top -- to get a hearing. Maybe you've got an op-ed concept that needs special attention. Here's how things operate in four important edit shops.
