cheat sheet

Cheat Sheet: Personal Finance Targets

This one's a bit here-and-there... initially we looked at contributed content opps in the personal finance space... and came up with only two. Editors at other pubs might possibly entertain your contributed-content pitch, however -- for various reasons. Anyway, happy hunting on this.

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Cheat Sheet: Forbes Contributors

There are hundreds, right? But only 40 have published content either in Forbes's CIO channel or its cloud channel since Oct. 1. We think we got all of them -- name, channel, email and a link to their work. The vast majority are analysts, though some are vendors, with an edit freelancer or two. Happy hunting and let us know whom we've missed.

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Cheat Sheet: Reporters Who (Probably) Cover B2B Surveys

Who covers B2B survey results? Any reporter could, but there usually is a core group who are OK with average sample sizes and takeaways that are less than earth-shattering. Here's a working list of those with whom you'd have a fighting chance when pitching a survey story. 

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Cheat Sheet: AWS Reporters -- Not So Obvious

We decided to break out our AWS cheat sheets along the lines of the obvious and less obvious. Even then, our lists might be missing your faves. We predicated our choices based on the volume of copy they produce, as measured by our friends at IT Database/Tech News.

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Cheat Sheet: AWS Reporters -- The Obvious

For some reason we've managed not to offer cheat sheets on key tech categories, so as the summer progresses we're going to fix that. Let's get started with a list of 20 AWS reporters -- the more obvious ones, who write frequently. Watch for our list of 20 AWS reporters who might not be so top-of-mind.

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Cheat Sheet: Trades and Tier 1 in a Nutshell

This is a bit of an experiment -- a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this -- especially you vets -- but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier. 

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Cheat Sheet: National Newspaper Tech Sections

Not exactly a target list -- more like a treasure map to the targets... here's the path to America's top 15 national newspaper tech sections, along with the email syntax for each. Tech is part of damn near everything these days, so it's valuable to monitor the sections as well as the individuals who write for them.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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