cheat sheet

Cheat Sheet: 2020 Gift Guides

Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.

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Cheat Sheet: Personal Finance Reporters

Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.

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Cheat Sheet: Substack Newsletters

Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.

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Cheat Sheet: Reporters Who Cover VC Funding Rounds

Updated Jun. 22, 2020 -- Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.

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Anton Molodetskiy: Supporting Tech Clients and Social Justice in Trying Times

We’re only halfway into 2020 and it's already clear that this year is one of the most transformative years for media, business communications, and PR. Companies of all sizes are struggling to connect effectively with employees and the public on major issues like COVID-19 and the protests against police brutality.

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Cheat Sheets: Bail Funds & Orgs Supporting BLM, Police/Jail Reform, Black LGBTQ

SWMS is proud to present a GDoc with comprehensive lists -- with links -- for memorial funds that support violence victims, BLM orgs and bail funds, police and jail reforms, and orgs that support Black LGBTQ. Huge thanks to contributor Anton Molodetskiy for his in-depth research.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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