Mon, 2019-03-04 13:08
Sam
PR Winners and Losers from David Strom's RSA Inbox
RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.
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This time last year, InfoWorld senior writer Fahmida Y. Rashid managed the RSA Conference blog. "If journalism is a 10,000-foot view, [at RSAC] I was getting a 20,000-foot view," Fahmida says. And she learned a valuable lesson: security is only part of the picture.
