In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.
Healthcare IT trades — like all trades — are in the relationships business. They typically make their money through F2F events, awards programs and premium services. Surprisingly few require registration or paid subscriptions, but all of them can be counted on to behave respectfully toward healthcare business. You won’t see the next Theranos being taken down in the trades.
In part 2 of the SWMS Healthcare Deep-Dive, we package 2019 healthcare trends as spotted by HIMSS and Rock Health. These are broad, general technology-based and care-based trends, summarized in bullets.
Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.
Last Spring when SWMS profiled financial services media, we saw journalists covering a vast bureaucracy coping with the impact of digital, while contending with government regulation. In 2016, the healthcare vertical is shaping up the same way. Broadcast and lifestyle titles focus on educating consumers with lots of digital trend-spotting.