Wed, 2019-03-27 09:46
Sam
SWMS Healthcare Deep-Dive: Google Docs
In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.
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Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.
In the second in a series, here are the specialists for healthcare coverage on matters of the brain. Please suggest other names. Updated June 2016.
Last Spring when SWMS profiled financial services media, we saw journalists covering a vast bureaucracy coping with the impact of digital, while contending with government regulation. In 2016, the healthcare vertical is shaping up the same way. Broadcast and lifestyle titles focus on educating consumers with lots of digital trend-spotting.
