IoT

SWMS Security Edit Deep-Dive, Part 6: AI, IoT, Cloud, Autonomous

For the final installment of our six-part deep-dive, we're going by the numbers. Which are the publications that deliver the most coverage of the four major "horizontal" security markets -- AI, IoT, cloud and autonomous. Data culled from IT Database.

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Profile: Stacey Higginbotham, freelancer

As promised last week, here is our conversation with freelance writer Stacey Higginbotham, now the author of a weekly e-newsletter on the Internet of Things. [Listen to our 20-minute audio conversation here.] The highlights: Stacey says she will continue to write for Fortune "once or twice a week... as long as they like my pitches."

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Our IoT Coverage Playbook

Let's say your client sells unified communications, or point-of-sale equipment, and wants you to make them thought leaders in "the Internet of Things." Is there a noisier market segment than IoT? No. But the client's expectations are fair. To build IoT thought leadership today, we suggest that client and agency study the seven concentrations of current IoT edit coverage and grasp the trends within each. 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

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