Vice

Countdown: Vice News on HBO

It's not too early to start planning for Vice's nightly news program on HBO. Announced last fall, the as-yet-unnamed program is being shaped by Vice executive news VP Josh Tyrangiel, the former Bloomberg executive who turned the once-staid Businessweek into something edgy and colorful. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

For Editors, Brands and Agencies, Storyful Comes of Age

 

No matter how many web sites you read this year, the most memorable content you saw on the Internet probably came through social. This is the case even for content pros such as editors and brand managers. Now imagine you're on deadline and want to incorporate a photo, Tweet or video into your own content without risking embarrassment or a lawsuit -- or both. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Millennial Media Mania

Trying to reach millennials? Join the club. This week we studied BuzzFeed, Fusion, Mic, Ozy, Quartz, Vice, Vocativ and Vox to map PR's path to tech coverage. Here's what we learned. Millennially-minded tech reporters build their beats around "culture" and "future." No pitch will work unless so tailored.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Media's New Games: Attention, Engagement

In simpler times, consumer titles, business titles, trades and verticals comprised the entirety of media. Editors and publishers researched their audience and served it. Today a subtler framework is emerging that over time will change how PR shapes pitches and woos influencers. Successful publishers today produce either attention products or engagement products -- or both in tandem.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.