consumer tech

Edit 2020: Context, Emotion

Context and emotion aren't just coming -- they're here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.

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PureWow: Reaching Women the Modern Way

"The digital space is so cluttered with sites that silo women...like, 'Hey fashionista, this is your spot!'" says PureWow EIC Mary Kate McGrath. You always know exactly who's reading Vogue or Real Simple, Mary Kate says. Follow PureWow for a while and you'll see articles about cars, or beer, or "women's bodies beyond how to look skinny."

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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