PureWow

Tech Edit Spotlight: PureWow

When you think of consumer tech edit for women, which brands come to mind? TheSkimm? Refinery 29? Make sure PureWow is top-of-mind. The seven-year-old, New York-based PureWow has 15 million monthly uniques visiting the web site and three million who opt in for its newsletters. Its Facebook page has more than 1.1 million likes.

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Tech Edit Spotlight: PureWow

PureWow may not leap to mind among women's lifestyle publishers. It should. In 2015 its audience grew more than 300 percent. Its revenue more than doubled. "We completely blew past our numbers," says EIC Mary Kate McGrath. This is no mean feat considering fierce competition from Refinery29, Popsugar, HuffPo and countless others. 

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Tech Edit Spotlight Pt. 1: Financial Services

Clouds, smartphones and wearables have transformed the world of financial services. Banks and brokerages battle crowdfunded lenders and robo advisors, using M&A, partnerships, FUD and every other weapon available. “Financial services companies are at the center of the tension between productivity and innovation and security and compliance,” Box CEO Aaron Levie told TechCrunch's Ron Miller.

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PureWow: Reaching Women the Modern Way

"The digital space is so cluttered with sites that silo women...like, 'Hey fashionista, this is your spot!'" says PureWow EIC Mary Kate McGrath. You always know exactly who's reading Vogue or Real Simple, Mary Kate says. Follow PureWow for a while and you'll see articles about cars, or beer, or "women's bodies beyond how to look skinny."

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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