PR

PR Winners and Losers from David Strom's RSA Inbox

RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.

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Is Good Sexy? Or is Good Boring? Amanda Orr on Social Good PR

SWMS subscriber Amanda Orr writes:

Thank you for bringing this topic to the light in Media Survey, Sam, as it’s been on my professional mind for quite some time. Anecdotally, about three quarters of my clients over the past two to three years have had “social good” corporate missions.

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Lindsay Ciulla on Avoiding Burnout, Building Strong Talent

I’ve previously written about managing difficult clients and maintaining profitability - two daily challenges in the life of PR leadership. While these are critical to your everyday role, there’s another key factor that will help or hurt you while juggling the work: your team.

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Lindsay Ciulla on Keeping the Clients Happy, Within Limits

It’s time to address the big bad B word: Budget. Oh, and that O word, too: Overservice. Budgets are one of the most important aspects of any client/agency relationship: they help set the basis for the scope, and without the dollars, an agency can’t operate.

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How to Deal with Difficult Clients (and When to Let Them Go)

SWMS contributing editor Lindsay Ciulla writes: Welcome to a new series focused on agency management concerns. Each month we’ll share a new post dedicated to issues and concerns that senior staff deal with on a regular basis.

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Lindsay Ciulla's PR First-Aid Kit: Handling the Busted Embargo

So, you pre-briefed a group of reporters on an upcoming announcement, with the expectation that they’re going to post a story shortly after your embargo lifts. You and the client worked closely together to make sure the reporter had all assets they’d need for a story.

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Matt Rosoff: "Been Doing This for 21 Years, Never Seen It This Bad"

“This week I’ve had a record number of people tell me they cannot talk to me because their PR department has blackballed me for no clear reason,” Chrissy Farr Tweeted on Apr. 6. “So glad you opened this door,” Tweeted CNBC editorial director Matt Rosoff the next day. “Every week I am stunned anew by how some PRs assume our business works, vs how it actually works.”

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Lindsay Ciulla: "That Time When..."

I’d love to say that every single time I’ve worked on a major announcement or campaign, things went perfectly - but that’s unfortunately not exactly how things go in PR. One of the most crushing let-downs is when an exclusive falls through. How do you react? What do you tell your client?

 
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Cool Tool: Tech4Reporters

TechCrunch editor-at-large John Biggs spoke with us last week about Tech4Reporters, a tool designed to help busy reporters understand the technology they’re writing about. It’s a tool John funded himself and he gives it away. Why? He wants journalists to have access to tech experts who don’t expect positive publicity in return for their insights.

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SWMS Trend-Spot: B2B Editorial

Occasionally a client may ask, "What's the big picture in B2B tech editorial?" If you're lucky, that is. Usually they're waiting for your deliverables. But every now and then it helps the client-agency relationship to go have the proverbial beer and discuss what's happening in B2B edit, in the seams where it's hard to notice.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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