WSJ

Profile: Douglas MacMillan, WSJ

Said tech reporter Douglas MacMillan: “I’ve been following a lot of ideas in social media, and looking at how social media is shaping business and shaping society as well.” The year was 2009. Doug was a 25-year-old up-and-comer at McGraw-Hill’s BusinessWeek, covering tech primarily for the BW web site.

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WSJ's 'Boss Talk' is Back

WSJ Boss Talk is back on a more-or-less bi-weekly schedule. PR pros seeking to place CEO profiles are rejoicing, as profile opps are scarce. But beware: the Journal exacts its price. In studying the past four installments, we found that it tends to profile only well-known companies...

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F2F Events: Endangered?

Are tech events on the wane? Quartz last month pulled the plug on The Next Billion, its three-year-old conference series with $1,500 ticket prices. The Bloomberg Technology Conference, historically held each June in San Francisco, is as yet unscheduled for 2017.

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Notes from the Field, Nov. 17, 2016

It's hard to imagine the Wall Street Journal without deputy bureau chief Don Clark -- he worked there 23 years. But as of Dec. 15, Don is out the door, having accepted the buyout offered last month by WSJ parent company News Corp. Always quick to return an email, tech PR pros will miss him. Says Don: "That's what they've been telling me -- and it's gratifying."

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Profile: Vauhini Vara, freelancer

Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.

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Hemingway: A Cool Writing Tool

Good writing isn't always "good." Using a writing-clarity app called Hemingway, SWMS this week analyzed 15 recent articles from authors in a dozen publications. The tool's chief bias: shorter sentences are better. Another: passive voice is used only by poor writers. Oh, and adverbs suck.

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WSJ Pro: News, Data and Events

No publisher has more prestige than The Wall Street Journal. But like every publication, it must fight the forces of commoditization that make editorial excellence unprofitable. The WSJ strategy: combine news, data and events into a premium-priced vertical that differentiates from articles-only competitors.

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The SWMS Tier 1 Podcast List

Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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