New York Times

Once you’ve worked for the WSJ, NYT, Forbes and Fox, what do you do for an encore? You go to work for Google, explaining the cloud. At least that’s what Quentin Hardy did. Six months in, he loves it. He writes, moderates panels and soon will produce videos. Mostly, he gets to go deep and stay deep on the biggest story of our times.

Axios soft-launched yesterday. It's the publication Dan Primack left Fortune to join. You can sign up for its newsletters here. The web site debuts late next month. Pitching Axios will be difficult but not impossible. Think Quartz, Bloomberg Gadfly, The Atlantic, The New Yorker.

Seeing as Bloomberg Businessweek has published its "The Year Ahead" issue, it's probably OK to begin assessing 2017 and what it will bring tech PR pros and the editors they pitch. Today let's keep it simple and consider just one issue -- stunning job losses where print advertising and unions still reign.

Adam Bryant has a new job at the New York Times -- editorial director of its events division, NYTLive. Adam deferred our request for an interview, saying he's still "getting his arms around" his new role. He did confirm what is most important to PR pros: he will continue to write his Corner Office column.

Pitching New York Times management columnist Adam Bryant is like taking an open-book test: all the information is right there, but you can still get it wrong. There are the roughly 400 columns he has written since 2009. He's got the Corner Office book, and others.

Former Fortune reporter Stacey Higginbotham last week launched her own email newsletter. It's called "Stacey Knows Things," and to no one's surprise it's focused on the Internet of Things. The first one contained a 362-word lead story (on Nest), a two-paragraph billboard for her 51st IoT podcast, and ten briefs structured much like the one you're reading right now.

With 2016 now so close, we thought we'd package what we felt were 2015's most poignant PR takeaways from the many tech and business journalists we interviewed. We kept the list quite short and focused only on the counter-intuitive. Let's get right to it.

If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.

We've been studying CEO profiles lately -- because subscribers have been asking us to. Here's what we found. CEO profiles focus either on CEOs getting to the top, or the techniques they use to stay there. The getting-to-the-top pieces are almost always "Can They Do It" stories, portraying a CEO's quest to establish a new marketplace or vanquish entrenched competitors.