You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers -- about “the mavericks who brought AI to Google, Facebook and the world" -- he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”
New York Times
Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!
Will Covid-19, better known as the coronavirus, change how tech and business reporters spend their time? Yes, and the changes have begun. We're querying tech and business editors and will update this article throughout coming days. Here's what we've learned from the front lines so far.
The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.
Once you’ve worked for the WSJ, NYT, Forbes and Fox, what do you do for an encore? You go to work for Google, explaining the cloud. At least that’s what Quentin Hardy did. Six months in, he loves it. He writes, moderates panels and soon will produce videos. Mostly, he gets to go deep and stay deep on the biggest story of our times.
Axios soft-launched yesterday. It's the publication Dan Primack left Fortune to join. You can sign up for its newsletters here. The web site debuts late next month. Pitching Axios will be difficult but not impossible. Think Quartz, Bloomberg Gadfly, The Atlantic, The New Yorker.
Seeing as Bloomberg Businessweek has published its "The Year Ahead" issue, it's probably OK to begin assessing 2017 and what it will bring tech PR pros and the editors they pitch. Today let's keep it simple and consider just one issue -- stunning job losses where print advertising and unions still reign.
Adam Bryant has a new job at the New York Times -- editorial director of its events division, NYTLive. Adam deferred our request for an interview, saying he's still "getting his arms around" his new role. He did confirm what is most important to PR pros: he will continue to write his Corner Office column.