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Thu, 2018-10-18 08:26 Sam

SWMS Deep-Dive: Cracking TechCrunch for Coverage of Funding News

TechCrunch still covers funding rounds the old-fashioned way — with lots of full-fledged articles each day, each with their own style. No digests like Fortune’s and CNBC’s. Nothing half-hearted. Coverage ranges from seed round through Series E and F.

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VC
TechCrunch
Wed, 2018-10-17 18:28 Sam

SWMS Deep-Dive: Here's What VC Reporters Really Want to Write

CNBC doesn’t profile many startups using 2,000 words and two team photos. But that’s what it did on Oct. 4 when Kate Rooney, a markets reporter, went deep on a startup called Plaid. It didn’t hurt Plaid’s cause that CNBC named it to the CNBC Disruptor 50 list. Still, it was singled out. Why?

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VC
CNBC
Mon, 2018-10-15 12:01 Sam

SWMS Deep-Dive: 13 VC Targets That Matter

Literally hundreds of reporters cover funding announcements each year. The vast majority aren't "VC" reporters; they may cover a particular vertical, a tech beat, or local businesses. When funding news happens, they bang out a story they may barely understand. These 13 VC targets get it, as well or better than your clients get it.

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VC
Wed, 2013-06-19 14:08 Sam Whitmore

SWMS: Jessica E. Lessin, Michael Copeland Fly Their Coops

After eight years as a Wall Street Journal tech reporter, Jessica E. Lessin (Vascellaro) resigned this week to launch her own tech web site. And Wired veteran Michael Copeland is now Andreessen Horowitz's director of content strategy.

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Research
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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SWMS@2013-2014