VC | Sam Whitmore's Media Survey

Mon, 2020-06-22 08:11 Sam

Cheat Sheet: Reporters Who Cover VC Funding Rounds

Updated Jun. 22, 2020 -- Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.

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cheat sheet

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Thu, 2018-10-18 08:26 Sam

SWMS Deep-Dive: Cracking TechCrunch for Coverage of Funding News

TechCrunch still covers funding rounds the old-fashioned way — with lots of full-fledged articles each day, each with their own style. No digests like Fortune’s and CNBC’s. Nothing half-hearted. Coverage ranges from seed round through Series E and F.

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VC

TechCrunch

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Wed, 2018-10-17 18:28 Sam

SWMS Deep-Dive: Here's What VC Reporters Really Want to Write

CNBC doesn’t profile many startups using 2,000 words and two team photos. But that’s what it did on Oct. 4 when Kate Rooney, a markets reporter, went deep on a startup called Plaid. It didn’t hurt Plaid’s cause that CNBC named it to the CNBC Disruptor 50 list. Still, it was singled out. Why?

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CNBC

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Mon, 2018-10-15 12:01 Sam

SWMS Deep-Dive: 13 VC Targets That Matter

Literally hundreds of reporters cover funding announcements each year. The vast majority aren't "VC" reporters; they may cover a particular vertical, a tech beat, or local businesses. When funding news happens, they bang out a story they may barely understand. These 13 VC targets get it, as well or better than your clients get it.

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Thu, 2013-11-14 13:05 Sam Whitmore

SWMS: Data-Driven VC Watchers: Mattermark and StartupStats

Keep a close eye on Mattermark and StartupStats, two emerging companies built to help you spot hot startups before everyone else does.

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VC

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Wed, 2013-06-19 14:08 Sam Whitmore

SWMS: Jessica E. Lessin, Michael Copeland Fly Their Coops

After eight years as a Wall Street Journal tech reporter, Jessica E. Lessin (Vascellaro) resigned this week to launch her own tech web site. And Wired veteran Michael Copeland is now Andreessen Horowitz's director of content strategy.

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The Wall Street Journal

PandoDaily

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TechCrunch