Quartz

F2F Events: Endangered?

Are tech events on the wane? Quartz last month pulled the plug on The Next Billion, its three-year-old conference series with $1,500 ticket prices. The Bloomberg Technology Conference, historically held each June in San Francisco, is as yet unscheduled for 2017.

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How Journalists Would Improve the Experience of Covering CES

With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.

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2016: Trends and Opportunities

 

If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.

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Tech Edit Spotlight: Quartz

If there's one publication out there that never made a bad move, it's Quartz. According to Digiday, the three-year-old title now attracts 15 million uniques per month, about half from outside the US. More than 60 reporters and producers now publish between 50 and 60 pieces per day, Digiday says. That said, Quartz is at heart a software company.

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Where Are All the Narratives?

Is the tech narrative endangered? Lately we've cased the web for the kinds of stories we used to see everywhere -- the 600-to-800 word news story about a tech company claiming to have built something better, cheaper or faster, or otherwise out to change the world. We found far fewer than we expected, even where they once were abundant.

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Sponsored Content for Millennials

A subscriber recently asked us, "What stories are better conceived as sponsored content than as earned media?" Great question. That's why we spent time this week studying sponsored content in some of the millennially-minded publications, looking to spot trends beyond the obvious. Perhaps you'll write and tell us whether we succeeded.

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Millennial Media Mania

Trying to reach millennials? Join the club. This week we studied BuzzFeed, Fusion, Mic, Ozy, Quartz, Vice, Vocativ and Vox to map PR's path to tech coverage. Here's what we learned. Millennially-minded tech reporters build their beats around "culture" and "future." No pitch will work unless so tailored.

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Profile: Dan Frommer, Quartz

Few publications are hotter these days than Quartz. According to AdAge, Quartz now attracts more unique monthly U.S. visitors than Fortune. It just lured finance reporter Shelly Banjo from the WSJ; openings remain for a data journalist and for video and op-ed chiefs. On board since July, Quartz tech editor Dan Frommer fits right in because he too is something of a data journalist.

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Media's New Games: Attention, Engagement

In simpler times, consumer titles, business titles, trades and verticals comprised the entirety of media. Editors and publishers researched their audience and served it. Today a subtler framework is emerging that over time will change how PR shapes pitches and woos influencers. Successful publishers today produce either attention products or engagement products -- or both in tandem.

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Good Luck Finding Native Ad Content with Search Engines

If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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