Thu, 2015-06-04 06:58
Sam Whitmore
Profile: Matt Rosoff, Business Insider
What is it like to be a reporter at Business Insider? "Everyone is kind of their own CEO," says west coast bureau chief Matt Rosoff. There's no daily copy quota, as there is at Pando Daily and was at Gigaom. Every reporter is free to chase a big story that takes weeks to report if the story is big enough. However, Matt adds, "there's an expectation that we're not going to be missing any news."
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PR pros, read carefully: does this sound like reality to you? People visit web sites to read what interests them. Realizing this, you pitch stories these visitors might read. When they do, the visitors might buy a product or service mentioned, or share the article with others. This indeed may be reality but is less so every day.
Charlie Warzel never aspired to be a journalist. He began as a researcher before an unpaid college internship at NBC changed his life. Now here he is, tech editor at one of the hottest sites not just in tech media, but in all of media.
