Jennifer Jolly is a media star. She contributes weekly to USA Today and is a regular on NBC’s The Today Show. She also contributes to the New York Times though not so much lately. Jennifer is also an educator. Last month she launched Techish, her own tech site. Its mission: demystify technology for everyday people.
No publisher has more prestige than The Wall Street Journal. But like every publication, it must fight the forces of commoditization that make editorial excellence unprofitable. The WSJ strategy: combine news, data and events into a premium-priced vertical that differentiates from articles-only competitors.
With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.
West coast bureau chief Jon Swartz just got some help waving the USA Today flag in Silicon Valley. USAT has promoted Laura Mandaro from west coast editor to tech editor; she now oversees all USAT tech coverage in print and online. She will work closely with Jon, Marco della Cava, Ed Baig, John Shinal and the rest of the USAT tech edit team.
Ever wonder why USA Today San Francisco bureau chief Jon Swartz is so courteous to PR people? Jon knows dozens of PR pros on a first-name basis. Big into social media, Jon rarely fails to favorite a Tweet from PR and often converses with PR folks whether he has met them or not. We always wondered why. This week he told us why.
Not so long ago, if you wanted to place a client in a business video, you'd email a producer you happened to know. If you had a decent story to tell and your client was good on camera, odds are you'd get the hit. Somewhere along the line, "web video" became "web broadcasting" -- and everything changed.
E-commerce reporter Alistair Barr has resigned from Reuters to begin reporting for USA Today.
Geri Tucker runs the tech edit show at USAToday. She's got her hands full, with big reader expectations and a shrinking staff and budget. Geri will explain USAT's new priorities and where tech PR can make a difference. USAT wants access to the decision-makers. It wants data to chart. It wants easy-to-understand story pitches that demystify technology.
Audio and webinar files now available.
December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available: