Tue, 2016-12-13 13:16
Sam
MentionMapp: an Improved Twitter Discovery Tool
If you use Twitter to spot influencers, you absolutely have to make some time for MentionMapp. It’s an easy and fun way to see who has been yapping with whom, but more important, it can lead you to an influencer’s sources and connections without lots of keystrokes and menus.
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How can you pull it off?
Here at SWMS we spend a lot of our weekdays lurking on Twitter, watching the journo chatter unfold. If you really care about understanding the targets you're pitching, perhaps you do too. You can glean a lot about your target's personalities -- and the kind of e-mail and phone temperament that would work or not work -- by being ready to watch them act out, 140 characters at a time.
What's new with Twitter tools? There are already too many -- which provide the best payoff? What IS payoff, anyway? We walk you through a half-dozen scenarios and the outcomes you can expect. Did you know that the top re-Tweeters of marketing guru Seth Godin are born-again Christians? That's the kind of thing tools can tell you. We'll spotlight the ones that really work, and show you how.
Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.