TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years."
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
TC reporter, who may not like it as much.
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
John Biggs is one another of the modern-day influencers who writes both for blogs and a MSM outlet, in this case the New York Times. He’s a posting machine. He’d rather post often than thoroughly, so keep your pitch ideas simple. He’s also in the market for images. Have them ready. Also remember that he’s a guy’s guy and he writes for guys, so think like one and you’ll get along just fine.