TechCrunch

SWMS Strategic: Behind TechCrunch TV

TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years." 

 

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"What Works?" Tips and Highlights from the first half of 2010

As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte

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SWMS Analysis: The Real GigaOm, Mashable, RWW, TC, VB

Everyone knows GigaOm, Mashable, ReadWriteWeb, TechCrunch and VentureBeat are blogs. They sure look like blogs. Articles are posts, and you can comment under each one.

But they're not just blogs anymore.

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SWMS Editorial Teleconference -- Robin Wauters, TechCrunch

 

Robin Wauters keeps an eye on the tech scene across the pond. He posts between five and six times a day on a variety of  topics ranging from VC to virtual goods.
 
He’s happy to read your pitch but even if he likes your story idea, he may hand it off to another
TC reporter, who may not like it as much.
 
TechCrunch reporters use Yammer to coordinate with one another. To boss Mike Arrington, it’s all the same whether Robin writes the piece or anyone else on his staff. So that’s something to beware of if you’re looking to court Robin — or really, anyone else at TC.
 
 
Robin works closely with Mike Butcher, who oversees all of TechCrunch’s European coverage. Study these notes: they’ll make a good travel guide for you.
 

 

 

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SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
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SWMS Editorial Teleconference: John Biggs, CrunchGear

John Biggs, editor
CrunchGear
September 2009
 

John Biggs is one another of the modern-day influencers who writes both for blogs and a MSM outlet, in this case the New York Times. He’s a posting machine. He’d rather post often than thoroughly, so keep your pitch ideas simple. He’s also in the market for images. Have them ready. Also remember that he’s a guy’s guy and he writes for guys, so think like one and you’ll get along just fine.

 

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SWMS Coverage Analysis: TechCrunch50, Part 2

SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
 
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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