You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
Clouds, smartphones and wearables have transformed the world of financial services. Banks and brokerages battle crowdfunded lenders and robo advisors, using M&A, partnerships, FUD and every other weapon available. “Financial services companies are at the center of the tension between productivity and innovation and security and compliance,” Box CEO Aaron Levie told TechCrunch's Ron Miller.
Even before the Apple Watch arrives, "design" has come to dominate the hive mind. (The latest evidence: this week's 16,628-word New Yorker profile of Apple chief designer Jony Ive.) Wearables, car tech and IoT -- three of today's top tech trends -- all owe themselves to design. Smart VC firms are hiring designers-in-residence. Yet editorially, the rise of design is easy to miss.
If you want to place contributed content, be a myth buster. Search the web and you'll find page after page of headlines with the term "myth busting" (or its one-word or hyphenated variants). Myth busting is big. Forrester uses the term to hawk its webinars. The HuffPo has a standing column about them. Adam Savage and Jamie Hyneman have been busting myths on TV for 12 years; name another show that lasted that long.
For PR, Ron Miller is a godsend -- an earnest, competent enterprise reporter for TechCrunch, a publication that every client covets. "TechCrunch gets pigeonholed in a way that's not necessarily accurate or fair," Ron told us this week. "In some ways it might be because they think of it as the TechCrunch of 2008, 2009 or 2010. It is still that, but it's more than that."
Now that Hortonworks, New Relic and Box all have gone IPO, who's next? Perhaps a client of yours. If so, how should you be framing that client today -- while you still can -- before the SEC-mandated quiet period kicks in?? The question is vital because you don't want to be selling story lines that don't build a business case for exit.
Publishers these days want contributed voices, not just contributed content. In its online application form, the IDG Contributor Network "asks how many posts would you like to commit to at this time?" Inc. now gives its contributors access to its content management system so they can post as many times as they wish. Forbes pays contributors X for every one-time monthly visitor to their page but 20X if that reader returns to read that contributor's other posts.
CES is 69 days away, but not for you. Today is the last day you can submit your client for TechCrunch's Hardware Battlefield competition. Nominations for Engadget's Best of CES Awards begin Saturday. Publications are deep into planning their "what to expect at CES 2015" stories; some have already run. As usual we can expect the usual smartphones and earbuds and TVs the size of Kansas.
It's been covered by TechCrunch, VentureBeat, Gigaom and Pando. Bloomberg is an investor. Still, Quibb remains curiously undiscovered. Founded in 2012 by Canadian entrepreneur Sandi MacPherson, Quibb is an online community exclusively for tech industry professionals. It's part LinkedIn, part Quora and part Reddit.
It may not be pitchable and it may not be new, but few sources of industry influence are rising faster than CrunchBase. "From a PR perspective, the real story is not what we're publishing on our blog, it's the use of CrunchBase as the de facto startup database," says CrunchBase CEO Matt Kaufman, who supervises a staff of 25 just three floors up from TechCrunch HQ on Townsend St. in San Francisco.