-- Updated Dec. 1, 2017 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.
In Jan. 2016 Alex Wilhelm left a safe, good job at TechCrunch to build a news staff at Mattermark, a startup selling access to rich data on tech startups and investors. Alex is now at rival Crunchbase on a similar mission: infusing smart analysis with numbers that prove the case.
One week ago, TechCrunch showcased 23 lucky startups as part of TechCrunch Disrupt's Startup Battlefield competition. The winner turned out to be an analytics company that helps gamers play better. The big news for PR -- how do TechCrunch reporters write about cool companies when their bosses say they're cool?
First there was "A/B testing," where a publisher would float two different headlines on their own site and go with the better one. That's still around, but nowadays it's all about "dark testing" on Facebook. TechCrunch does this, as do Refinery29, Fusion and many other titles that publish directly to the FB platform.
Former TechCrunch reporter Alex Wilhelm loves the challenge of his new job as editor-in-chief of Mattermark. "It's a combo of my old job -- writing, reporting and publishing, plus a new layer of [managerial] skills I've had to learn." Alex is on the hunt for smart contributed content -- that isn't ghost-written.
Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.