TechCrunch

Introducing 'Crunchbase News'

In Jan. 2016 Alex Wilhelm left a safe, good job at TechCrunch to build a news staff at Mattermark, a startup selling access to rich data on tech startups and investors. Alex is now at rival Crunchbase on a similar mission: infusing smart analysis with numbers that prove the case.

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TechCrunch Launches 'Sessions'

TechCrunch has launched a new event series, Sessions, designed to dive deeply into a single tech topic. Sessions: Justice takes place Jun. 6 in San Francisco. The second, Sessions: Robotics, follows Jul. 17 in Boston. A Los Angeles-based event (AR/VR?) remains unannounced.

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TechCrunch Dims the Lights on Contributed Content

If you’ve had difficulty contributing content to TechCrunch gatekeeper Jon Shieber lately, you’re not alone: readers sent us a lot of “what’s-going-on?” emails in recent days. Even after our own email exchange with Jon, it’s still unclear exactly what is going on.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS IT Media Spot Check, Pt. 1

In the wake of recent layoffs at eWeek and InformationWeek, it’s time to keep a closer eye on the pitch opps that remain across the IT media landscape. To that end, here’s the first of a two-part SWMS IT media spot check. Pitch opps, nuggets and more...

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Analysis: TechCrunch's Coverage of Startup Battlefield

One week ago, TechCrunch showcased 23 lucky startups as part of TechCrunch Disrupt's Startup Battlefield competition. The winner turned out to be an analytics company that helps gamers play better. The big news for PR -- how do TechCrunch reporters write about cool companies when their bosses say they're cool?

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How Fusion Tests Its Articles on Facebook and How You Can, Too

First there was "A/B testing," where a publisher would float two different headlines on their own site and go with the better one. That's still around, but nowadays it's all about "dark testing" on Facebook. TechCrunch does this, as do Refinery29, Fusion and many other titles that publish directly to the FB platform.

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Why Mattermark Matters

Former TechCrunch reporter Alex Wilhelm loves the challenge of his new job as editor-in-chief of Mattermark. "It's  a combo of my old job -- writing, reporting and publishing, plus a new layer of [managerial] skills I've had to learn." Alex is on the hunt for smart contributed content -- that isn't ghost-written.

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The SWMS Tier 1 Podcast List

Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.

 

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Contributed Content Gatekeepers

-- Updated Apr. 2017 -- Few topics are more requested in SWMS valet research than, "who oversees contributed content at..." By popular subscriber demand, here's an all-new, expanded contributed content gatekeeper cheat sheet. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Erick Schonfeld's Next Act: Bringing the Startups to You

Instead of you going to DEMO, what if DEMO came to you? That's the idea behind Traction Technology Partners, founded last December by former DEMO producers Erick Schonfeld and Neal Silverman. Theirs is a complicated business model. But it is the right idea in an era where F2F and community are so symbiotic and will only remain so.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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