Here's a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he's been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We'll be publishing a full article, comprising all his insights, later today.
eWeek last week redesigned its web site and launched new personalization features that allow readers to easily follow topics and authors. Coming soon: a content-sharing arrangement with Silicon Angle’s video brand, theCube, as well as a new approach to case studies broadly named “IT Science.”
It's hard to think of a reporter more experienced than Silicon Angle enterprise editor Paul Gillin. He's a former star reporter at the late, great PC Week, a former Computerworld EIC and the founding editor of TechTarget. He has managed many dozens of reporters over the years and there isn't an aspect of tech editorial he hasn't mastered.
@SWMSTweet this week: Fortune’s themes, Klint Finley – journanalyst, get to know know Mass Relevance and more…
Fortune next year will do something that drastically affects PR people.
AdWeek wrote about it: bit.ly/qRvrUo
Fortune figured out that it sells more advertising when it offers theme issues... like "The Fortune 500" issue, for example... big and fat.