In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.
If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
Is the media turning a deaf ear to your supplications? The hell with 'em -- do it yourself. Our year begins with a 2010 update on search engine optimization with SEO-PR co-founder Greg Jarboe, himself a longtime veteran of the PR business. Google's new algorithms are but one change you'll need to know about. Look for many more hands-on workshops from SWMS as the new year unfolds.