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Thu, 2014-10-23 10:45 Sam Whitmore

Good Luck Finding Native Ad Content with Search Engines

If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.

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NYT
Quartz
The Washington Post
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Tue, 2011-04-05 00:00 Christy Whitmore

SWMS Tech Edit Spotlight on search with special guest Greg Jarboe, SEO-PR

Search and keyword skills have become as important as pitching skills. That's why our discussion with SEO-PR co-founder Greg Jarboe is a must view. He dispenses tactical tips and tricks as well as the big picture on where search is going and what you need to do to stay on top of the results.

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Research
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Link Blog
Is Mobile an Enemy of Content Marketing?
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Data Journalism is Hard
Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Five Things Journos Know about PR...
Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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