If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.
Search and keyword skills have become as important as pitching skills. That's why our discussion with SEO-PR co-founder Greg Jarboe is a must view. He dispenses tactical tips and tricks as well as the big picture on where search is going and what you need to do to stay on top of the results.