Reuters

Profile: Jonathan Weber, Global Tech Editor, Thomson Reuters

If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?

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Profile Update: Christina Farr, Fast Company

Healthcare-minded PR pros keep Christina Farr near the top of their pitch list, for good reason. Christina joined Fast Company last month as a senior writer covering "health and technology," one of the most fascinating beats you can have these days.

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Christina Farr Jumps to KQED

San Francisco's KQED got lucky this week, hiring tech edit veteran Christina Farr to launch a blog and podcast "at the intersection of new technologies, healthcare and medicine." The new franchise is called "Future of You" and launches Mar. 12 -- the day before South by Southwest --  at KQED.org/futureofyou. 

 

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SWMS: Jordan Robertson, Nicole Perlroth, Joseph Menn

 Three top security reporters, from Bloomberg, Reuters and the New York Times, shared insights last night at a symposium hosted by The Bateman Group in San Francisco.

Among our takeaways:

* PR should beware of "beat creep" -- all three "security" reporters write about much more than security

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SWMS Tech Edit Spotlight on 2011 edit trends

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

Audio and webinar playbacks and related links now available:

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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