Wed, 2014-04-23 11:56
Sam Whitmore
Research: Three Landscapes, One Pitch Path to Successful Narratives
SWMS subscribers this year have told us two things loudly and clearly: they're having trouble pitching narratives and they're struggling to place contributed content. This week we explore something that's best done before building your story lines: it's understanding the three landscapes in which narratives shed light and bring value.
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New to Fortune.com, senior technology editor Matt Vella joins us to discuss his goals -- the importance of people and innovation among them. Read on.
You're an accomplished PR pro and know all about storytelling. So why is it so difficult to place a long-form story? Join us as we present the SWMS "Bucket List," a compendium of tried-and-true formulas that top-tier publishers rely on in 2011. 
