PR pros, read carefully: does this sound like reality to you? People visit web sites to read what interests them. Realizing this, you pitch stories these visitors might read. When they do, the visitors might buy a product or service mentioned, or share the article with others. This indeed may be reality but is less so every day.
It's hard to find a reporter more focused on mobile payments than VentureBeat's Ruth Reader. Lately she's been filing multiple pieces per week on the trend. Last month she appeared on NPR to discuss the impact of Apple Pay.
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
Omar Gallaga is a busy man -- a reporter for the Austin American-Statesman and a contributor to NPR's All Tech Considered. If you're in PR, you know how exciting it is to get two hits with one dialog. Join us and find out what that takes.