InformationWeek

Behind the InformationWeek Layoffs: The Rise of Interop ITX

Last month's layoffs at InformationWeek (UBM) and eWeek (Quinstreet) saddened PR with good reason. Who still writes 500-word articles about tech vendors -- the ones clients expect? Says UBM EVP Kelley Damore: "That's not the model we're in anymore. It has always been the written word, but now there's so much content out there... we need to rethink this."

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How to Pitch Contributed Content to InformationWeek

Considering that IDG doesn't accept "one-off" contributed content and TechTarget doesn't accept it at all, PR should celebrate David Wagner's new role as gatekeeper of contributed content at InformationWeek. The executive editor says vendors are welcome to submit -- under certain conditions.

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Profile: Pam Baker, FierceBigData

Pam Baker is a busy woman. Currently editor of FierceBigData, she also freelances for, among others, InformationWeek, Institutional Investor and Nuviun, a healthcare publication out of the Middle East. She even worked in PR years ago, so she understands you.

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Notes from the Field: Apr. 2015

We spent this week on the road and will spend three weeks on it next month, meeting with subscribers to tackle their toughest coverage challenges. Today we share some of the challenges we discussed this week in the suburbs of Indianapolis, Philadelphia and Washington DC -- along with our advice on how to deliver the goods. [To protect confidentiality, no agency or client names are mentioned.]

But before we get to that...

 

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9 Things Taylor Swift Told Baby Goats About Headline Writing

Did I make you laugh? Good, because if you have an inner Tina Fey or Jimmy Fallon, and you bring that instinct to work, you can come sit by me. Snark and humor resonate with readers and fuel headlines that people love to share. Enterprise tech headline writing, which I have been practicing intensely since 2008, also involves science, art, and muscle memory. Great headline writers keep up to date on the science, appreciate the art, and relish the practice.

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UBM Folds Three Titles, Reorganizes InformationWeek

UBM yesterday reorganized InformationWeek and in the process laid off VP & EIC Rob Preston and IWK.com EIC Laurianne McLaughlin. Also departing: editors Kristin Burnham, Shane O'Neill, Alison Diana and David F. Carr, as well as Lorna Garey and Heather Vallis from InformationWeek Reports. Retained were editor Chris Murphy, executive editor Doug Henschen and editors-at-large Charlie Babcock and Tom Claburn.

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InformationWeek, Dark Reading Now Do Web Radio

InformationWeek and Dark Reading now produce weekly web radio programs that showcase their editors as talk show hosts.  Having chosen Blog Talk Radio as a platform, IWK and Dark Reading hope that listeners use the chat function to interact with the editorial host -- and with one another -- during the show.

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InformationWeek's Community Play

Informationweek debuted a new design and new features this week. The biggest change of all: new emphasis on community. Planning to contribute content? You'll want to see IWK's latest Writer's Guidelines. We've included them in our coverage. 

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Inside Business Insider Headlines

You understand the power of headlines. What makes for a good one? Rread what InformationWeek dot com EIC Laurianne McLaughlin and VentureBeat executive editor Dylan Tweney have to say. You also can learn a lot by scrutinizing the hot online publications. We chose Business Insider. Read more for to learn the effective techniques?  

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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