This past year was tough on tech PR -- no need to recount the details. But in the nick of time IDG Insider Pro has breezed into town. Though it does run product reviews that appear on other IDG sites, it's no mere roll-up. It's got unique analysis and contributed content and much that other sites do not have -- and it's pitchable like the old days.
A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here's how the set-up went. "Think about how much has been written about digital transformation... the many thousands of articles. Now let's go to Google, type in 'digital transformation' and let's see what ranks highest."
IDG Communications yesterday laid off 93 employees, mostly in US-based editorial. It was the largest layoff in IDG’s 53-year history. Says IDG CMO Josh London in an email: “This was a difficult decision for the company, but we are grateful to those colleagues whose roles have been affected for their many contributions to IDG.”
If the term “Yelp for IT” doesn’t ring a bell, it soon will. Sites such as TrustRadius, G2Crowd, Peer Insights and Software Advice allow IT pros to post reviews of the products and services they buy, just as Yelp lets consumers share their views of restaurants, nightlife and home services.
It's hard to imagine the Wall Street Journal without deputy bureau chief Don Clark -- he worked there 23 years. But as of Dec. 15, Don is out the door, having accepted the buyout offered last month by WSJ parent company News Corp. Always quick to return an email, tech PR pros will miss him. Says Don: "That's what they've been telling me -- and it's gratifying."
Ben Kepes used to be a writer who did a bit of investing on the side. Today the enterprise tech influencer is an investor and advisor who does a bit of writing. Why the switch? "I was tired of being played," says Ben. "As journalists we get a very one-sided picture of what's happening."
Michael V. Copeland and Jeffrey Davis, from the late Business 2.0, last month launched Story Made Good to create "powerful stories about the future of technology and humanity." On the B2B side, former Computerworld EICs Bill Laberis and Paul Gillin have launched IT Content Experts, focused on generating B2B tech content that drives sales.
Tech PR pros took a hit this month with the closing of 11 FierceMarkets tech sites and associated newsletters. Fierce did establish a new daily newsletter called FierceTechExec, which "will provide information technology news across a broader portfolio of industries including biotech, healthcare, wireless, retail and more."