Fortune

Find the Future of Fortune's Readership in 'Fortune Connect'

Fortune hasn’t been “Fortune Magazine” for a while now. The 101-year-old organization is now, more than ever, a conference and community brand that also happens to produce an accompanying web site, newsletters and yes, a magazine. What is PR’s stake in this emerging Fortune?

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A Fortune Reader Survey Gives and Receives

We spent time this week completing a recently-fielded Fortune subscriber study and it was revealing indeed. A good way to ascertain what’s important to a publication is to complete a subscriber survey. The questions are designed to deliver basic info about subscribers but also are framed to test future concepts.

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Fortune's Andrew Nusca on Covid-19's Impact on Edit and PR

Fortune digital editor Andrew Nusca is one of the many editors who shared their thoughts about the impact of Covid-19 and how PR pros should proceed. Since Andrew answered so generously, we decided to present his thoughts as a separate piece. In short, Andrew is an optimist. 

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Tech Edit Spotlight: Fortune's 'The Ledger'

When you think of publications that spot trends early, does Fortune come to mind? It certainly should in the case of The Ledger, Fortune’s ongoing look at “Fintech and Blockchain.” We studied the last month’s worth of articles (48 in all) and spotted the following patterns:

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The Truth About CEO Profiles

CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.

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Pitch 'How' Headlines to Tier 1

You often ask us, "Where can I place a company profile? Who writes them?" At least in the 157 SWMS valet requests we received in Q1, rarely had PR pros considered the ‘how.’ Tier 1s such as Forbes, Fortune, Fast Company and Inc. love those “blueprint” headlines that show readers what success -- in all its aspects -- can look like.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

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Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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