When planning your coverage strategies for 2021, rethink the power of Tier 1. Don't assume "Tier 1" means best-of-breed coverage. Tier 1 editorial brands imply a level of leadership that may not hold up under scrutiny. Remember too that the older the brand, the more prestige it tends to enjoy in the C-suite.
Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.
There are hundreds, right? But only 40 have published content either in Forbes's CIO channel or its cloud channel since Oct. 1. We think we got all of them -- name, channel, email and a link to their work. The vast majority are analysts, though some are vendors, with an edit freelancer or two. Happy hunting and let us know whom we've missed.
To nail that elusive company profile, make sure you’re studying the lists. Yes, one can apply for inclusion and what happens after that is something of a mystery. One can glean a lot from list results, however. For example, we recently studied a list within a list — the 20-company Rising Stars list within Forbes’s Cloud 100 — and here’s what we learned.
This cheat sheet is a bit different -- a loose "org chart" of edit operations at Forbes, CNN and AP. It's presented as a list, not a chart. It doesn't contain every name in each of these three huge organizations, but it does frame the top of each. None of those three orgs offer a masthead, so enjoy. Input and refinements welcome.
Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.
CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.
You often ask us, "Where can I place a company profile? Who writes them?" At least in the 157 SWMS valet requests we received in Q1, rarely had PR pros considered the ‘how.’ Tier 1s such as Forbes, Fortune, Fast Company and Inc. love those “blueprint” headlines that show readers what success -- in all its aspects -- can look like.