Forbes this month deepened its investments in C-title community with CxO, a platform designed to congregate points of view from CEOs, CFOs, CHROs, CIOs and CTOs. There’s new opportunity for pitching and relationship-building.
Forbes this week announced Journalist Entrepreneurs, a Forbes-branded newsletter platform, hoping to attract indie newsletter authors in the same way it attracted freelancer contributions ten years ago. Unlike the cattle calls of 2010, Forbes this time seeks to attract editorial stars who already have big newsletter audiences and social media followings.
Most PR pros know about the ten Forbes Councils, providing relationship-building services and the chance to be published on the Forbes web site. Fewer know of two other Forbes community plays — Forbes EQ and Forbes Ignite. They’re worth exploring if your org — or your clients — focus on social equality and improving our world.
When planning your coverage strategies for 2021, rethink the power of Tier 1. Don't assume "Tier 1" means best-of-breed coverage. Tier 1 editorial brands imply a level of leadership that may not hold up under scrutiny. Remember too that the older the brand, the more prestige it tends to enjoy in the C-suite.
Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.
There are hundreds, right? But only 40 have published content either in Forbes's CIO channel or its cloud channel since Oct. 1. We think we got all of them -- name, channel, email and a link to their work. The vast majority are analysts, though some are vendors, with an edit freelancer or two. Happy hunting and let us know whom we've missed.
To nail that elusive company profile, make sure you’re studying the lists. Yes, one can apply for inclusion and what happens after that is something of a mystery. One can glean a lot from list results, however. For example, we recently studied a list within a list — the 20-company Rising Stars list within Forbes’s Cloud 100 — and here’s what we learned.
This cheat sheet is a bit different -- a loose "org chart" of edit operations at Forbes, CNN and AP. It's presented as a list, not a chart. It doesn't contain every name in each of these three huge organizations, but it does frame the top of each. None of those three orgs offer a masthead, so enjoy. Input and refinements welcome.