Fast Company

Contributed Content Gatekeepers: The Directory

-- Updated Sep. 29, 2017 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.

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The Truth About CEO Profiles

CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.

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Contributed Content: Copy Tips

Contributed content is tougher than ever to place. Sites that used to accept it no longer do. Getting the writing right is the least of it -- but it's where to start. In this SWMS deep-dive, we’ll be prescriptive and touch upon basics you may know but your clients may not. It can be scary to “manage up” but preventing problems is always easier than solving them.

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Pitch 'How' Headlines to Tier 1

You often ask us, "Where can I place a company profile? Who writes them?" At least in the 157 SWMS valet requests we received in Q1, rarely had PR pros considered the ‘how.’ Tier 1s such as Forbes, Fortune, Fast Company and Inc. love those “blueprint” headlines that show readers what success -- in all its aspects -- can look like.

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Profile: Daniel Terdiman, senior writer, Fast Company

Even after 13 years in tech journalism, one can still get nervous about interviewing a tech CEO — especially if his name is Mark Zuckerberg. Just ask Fast Company senior writer Daniel Terdiman, who late last year looked up and saw a young guy in a T-shirt standing on his front porch, waiting to talk household AI.

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Christina Farr on PR Technique

Fast Company senior writer Christina Farr teed off on PR last week. Stated her Nov. 23 Tweet: "PR needs to innovate in 2017: Press releases, embargoes, mail-merge all need to be a thing of the past. Not how journalists work anymore." Considering that Christina once worked in PR herself (Eastwick), her complaints carry extra weight.

SWMS: Notes from the Field, Nov. 10, 2016

AI is it in Silicon Valley these days. But what exactly is it? Is bot coverage a fad? Who are the influencers? And when can I buy a synth? We'll be producing a special report next month on AI edit, an influence map and all the goodies. Meanwhile, based on our conversations, one might want to consider the following...

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Profile: Vauhini Vara, freelancer

Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.

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SWMS Spotlight: Fast Company

Since its launch in 1995, Fast Company always got it right. Not once has it reinvented itself. Sweeping layoffs? Never. Revolving door at the top? Nope. The publication has had only four EICs. The incumbent, Bob Safian, has reigned nine years amid breathtaking changes in publishing and technology.

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Even More Narrative Story Types

Where are all the company profiles? They abounded when the IPO window was wide open. Not anymore. Back when he wrote for Forbes, Dan Lyons told us that PR people always wanted him to write "book reports" -- here's who we are, and we've done this and that. That sounds like a company profile, doesn't it?

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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