Any experienced content marketer has battled the lawyers at one point or another. What are their no-no's? At last month's Skyword Forward symposium in Boston, we asked around for what the latest legal no-no's are these days.
It's showtime for Skyword. Founded in 2010 and facing fierce competition, the Boston-based content marketer has gone all-in with new partner Robert McKee, a world-famous, 75-year-old storytelling expert whose students have gone on to win 60 Oscars and 200 Emmys.
While B2C content marketing is set to explode next year, B2B content marketing isn't -- and the divide seems to be widening. In this week's two-article SWMS special report, we look at trends in each and how they might affect PR agencies and tech brands in 2016.
As an intermediary between publishers who crave traffic and content creators who crave an audience, Outbrain stands to benefit from the content boom more than any other single company. Hoping to improve the quality of brand content everywhere, Outbrain just published "An A-Z Guide to Brand Publishing," an e-book containing wisdom you'll appreciate and want to use in your own roles as storyteller and facilitator.
Four tech edit veterans have formed a new company -- Tech Writers Bureau -- who will write content for hire while freelancing for tech edit publications.
A compendium of SWMS content focusing on content marketing, including stoies tagged native advertising and brand journalism.
image credit: blogging.org
The following nuggets are now posted at SWMSTweet.
The second most popular search engine isn't Bing. It's YouTube, and there's a lot of new activity surrounding YouTube these days.
Content Marketing World ended last night in Cleveland. You probably didn't go. But hashtags are a wonderful thing.
Former TechWeb and ZDNet edit vet David Berlind this week emerged as EIC of Programmable Web, a site focused on API technology and owned by software integration vendor MuleSoft.
