CNN

Tue, 2019-09-17 15:01 Sam

Cheat Sheet: Forbes, CNN, AP

This cheat sheet is a bit different -- a loose "org chart" of edit operations at Forbes, CNN and AP. It's presented as a list, not a chart. It doesn't contain every name in each of these three huge organizations, but it does frame the top of each. None of those three orgs offer a masthead, so enjoy. Input and refinements welcome.

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Forbes

CNN

AP

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Tue, 2017-11-28 15:42 Sam

The Way Forward for the Journalism Business, Part 2

Last month we explored four factors that devastated the journalism business. This week we explore four that can save it.

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New York Times

Buzzfeed

CNN

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Wed, 2016-05-25 12:24 Sam Whitmore

Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

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Read more about Predictions: A Path to Coverage

Thu, 2013-10-17 11:50 Sam Whitmore

SWMSTweet: DEMO Fall, CNN.com, Quartz, Contently and more...

The following nuggets are now posted at SWMSTweet.

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Read more about SWMSTweet: DEMO Fall, CNN.com, Quartz, Contently and more...

Thu, 2013-04-25 08:25 Sam Whitmore

Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"

Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.

"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"

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Fortune

CNBC

The Wall Street Journal

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Fri, 2012-06-15 12:40 Sam Whitmore

SWMS: Wired, Slate, The Atlantic, The Guardian and CNN

How did an obscure, 30-person company inspire feature stories in Wired, Slate, The Atlantic, The Guardian and CNN all within three months?

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Read more about SWMS: Wired, Slate, The Atlantic, The Guardian and CNN

Fri, 2010-04-16 00:00 Sam Whitmore

SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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Bloomberg Businessweek

BusinessInsider