Last month we explored four factors that devastated the journalism business. This week we explore four that can save it.
Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.
The following nuggets are now posted at SWMSTweet.
Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.
"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"
How did an obscure, 30-person company inspire feature stories in Wired, Slate, The Atlantic, The Guardian and CNN all within three months?
It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
Renay San Miguel worked for both CNN and Weber Shandwick and therefore knows what he's talking about. What do you think of his theory?
