Tue, 2016-12-20 04:32
Sam
Who Should Get Review Units? Data Can Tell You.
In 2017, clients will pose new and challenging questions to their agencies, questions that only tools can answer. In that spirit, we asked the folks at Jumpshot, a San Francisco-based analytics firm, to deliver usable insights in the following SWMS exercise.
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SMB edit got a boost this month with the launch of a site produced by an unlikely source -- CBS. Called CBS Small Business Pulse or Pulse for short, the site is a roll-up of SMB-related content produced by CBS Local, a division of CBS Radio. Also contributing content are CBS News, CBS Interactive (CNET, ZDNet, TechRepublic) and CBS-owned Simon & Schuster.
Interested in visual storytelling? Take a trip inside the mind of CNET senior news producer Mariel Myers. Mariel represents the kind of influencer you'll encounter more and more. More than that, it's the way she thinks. "I can use words, sounds and pictures to tell a story, which is a really powerful thing," Mariel says. "I work to make stories visual. First, is the story worth telling? Then, it's how do you tell it visually?"
PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?