No one moves like Christina Farr. In less than five years she has reported for VentureBeat, KQED, Reuters, Fast Company and as of last month, CNBC. Healthcare became her specialty during that time, and her expertise showed this week on The Today Show, on which she appeared to discuss her scoop about Apple.
It's hard to imagine the Wall Street Journal without deputy bureau chief Don Clark -- he worked there 23 years. But as of Dec. 15, Don is out the door, having accepted the buyout offered last month by WSJ parent company News Corp. Always quick to return an email, tech PR pros will miss him. Says Don: "That's what they've been telling me -- and it's gratifying."
Arik Hesseldahl left Recode this month. Recode EIC Dan Frommer tells us there's no replacement lined up yet. Meanwhile, PR pros anxiously watch and wait, for enterprise reporters are scarcer than ever. FierceMarkets laid off several last month. IDG has lost a few through resignations and did not replace them.
Tech PR pros don't need something else to do, but it's probably time to keep an eye on Facebook Live (FBL). Launched last August, FB's live video portal has come of age. Brands, celebrities, tech journalists and mere mortals are broadcasting live every day to large and growing audiences.
With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.
CNBC senior editor Ari Levy is an experienced, well-connected reporter with countless sources of his own. His CNBC office in San Francisco is co-located within Re/code, perhaps the most connected news operation in the business. What can PR bring to a guy like him?
Few reporters understand PR and journalism equally well. Jon Fortt is one of them. That doesn't necessarily make him easier to pitch. But in this era of unprecedented PR-newsmaker hostility, it does make Jon something of an inspiration. Jon understands PR so well in part because the biggest part of his job is to interview some of the most well-trained, on-message CEOs in the world.
Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.
"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"